Similar to ethnocentrism, where one knowingly or unknowingly sets their own ethnic background as the standard, audience-centrism brings the characteristics of one’s own construable ecology of information to the forefront of public interaction.


  1. the belief in the inherent representativity of one’s own audience or following.
  2. a tendency to view the general public from the perspective of one’s own audience or following.
  3. A set of expectations placed on one’s own audience or following, often based on the belief and tendency above.

Audience-centrism is an obvious idea, but so is the idea that different people have different cultures. Both ideas involve a ‘surrounding’ or an immersion, and it is this immersion that creates a type of blindness of familiarity (fish/water), fostering absurd behaviors and assumptions.

Though often subtle, audience-centrism It is one of the fatal flaws of SM. I always see examples, so I might start to collect them in this post if I think of it.


6/8/2018 – I forgot about this thread, I’ve seen a few instances, here’s one:

One thought on “Audience-centrism

  1. Pingback: Fast Food Media | A Point of Contact

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