Similar to ethnocentrism, where one knowingly or unknowingly sets their own ethnic background as the standard, audience-centrism brings the characteristics of one’s own construable ecology of information to the forefront of public interaction.


  1. the belief in the inherent representativity of one’s own audience or following.
  2. a tendency to view the general public from the perspective of one’s own audience or following.
  3. A set of expectations placed on one’s own audience or following, often based on the belief and tendency above.

Audience-centrism is an obvious idea, but so is the idea that different people have different cultures. Both ideas involve a ‘surrounding’ or an immersion, and it is this immersion that creates a type of blindness of familiarity (fish/water), fostering absurd behaviors and assumptions.

Though often subtle, audience-centrism It is one of the fatal flaws of SM. I always see examples, so I might start to collect them in this post if I think of it.


6/8/2018 – I forgot about this thread, I’ve seen a few instances, here’s one:

Cultural Racism

I’ve been thinking about that Loury and McWhorter video again – it’s difficult not to think about racism these past few days. Stars and stripes are in the news.

The term ‘structural racism’ comes up at one point in the video, a term that McWhorter takes issue with because of it’s lack on involvement with people, the human. Perhaps the concept is better stated as ‘cultural racism’. Culture does involve people and humans and their learned behavior. Racism is certainly a part of American culture, as it is in many countries around the world. For various reasons, America’s racism is more extreme, more tragic.

Cultures don’t change quickly, they go through centuries of evolution – extended debate, civil wars, policy and law reform, budgets, and elections. The process of cultural change is a process that a culture or society usually undergoes, rather than actively decides. But does this need to be the case? Are we at a point that masses of people, through the help of certain technology, can start to make conscious decisions about the evolution of their culture?

This next election is turning out to be a critical point America’s long struggle with cultural racism. For one political party, it’s still an advantage to avoid openly condemning racism. Until it becomes a disadvantage for that party, until they lose more at the polls than they gain (the only thing political parties care about), they won’t condemn racism.

Technology has been a magnifying glass on society in the social media age – the good, the bad, the lingering behaviors that have been slow to mature. Perhaps technology can also be used as a reactive instrument in confronting exposed cultural flaws. It may be a lot to hope for, but as someone watching America from the outside, I hope the many, many people in America who detest their cultural racism decide to make this next election about racism and racism only.

Technology can help spread the message that if a political party won’t openly condemn racism, then they will never stand a chance at winning an election, regardless of any of their other beliefs. Democracy is meant to be representational, but it can also be representation full of aspiration.

Aspiring towards a conscious shift in culture is a massive outcome to hope for. America itself is also a massive place, with an amazing, still developing, culture.